Internet Marketing
When people contact me aout their internet marketing, I'm usually asked two questions. How much will it cost, and how long will it take. How long is a piece of string?
How much will it cost?
Just like marketing in the offline world, the returns from internet marketing will depend on the investment, either time or money, you're prepared to make. However, the returns can be much greater through online marketing, largely because of the global reach of a website.
How long will it take?
You will see almost intant results with pay per click advertising, however, in the long term, pay per click advertising can prove to be very expensive. Natural or organic optimisation, where you would expect to see your website listed in the main body of search results, can, and usually does, take a lot longer.
Many internet marketing companies offer packages which guarantee top ten results in 7 days. I don't. These kind of results are not sustainable in the long term, and may do your website significant harm, making it impossible to market in the long term. If you want quick results, use pay per click advertising.
Search engine audit
Analysis and recommendations to point out potential problems and help focus your internet marketing efforts.
» search engine audits
Search engine optimisation
Optimising various elements within your website ensures the search engines are able to categorise your site and display it in the search engine results appropriately.
» search engine optimisation
Link building
Links equal votes; the perceived worth of your site is dependant upon the number, and quality, of it' incoming links.
» link building
