Search Engine Audits
I'll analyse your site and it's current performance in the search engines. Your report will point out any areas which may require work before the marketing process begins, and tell you where your internet marketing efforts should be focused.
Usability and accessibilty problems are common, and not normally picked up by internet marketing companies. By ironing out any problems, and therefore increasing your conversion rate, your internet marketing investment will provide better returns.
Areas covered in the report include:
- Position report
- Shows any current positions, or lack of positions, on the major search engines under appropriate key words and phrases. This report also includes keyword analysis to find the most appropriate key words and phrases for your site.
- Usability report
- Covering areas such as navigation, colours used, layout and the order process, the report will show any areas which need improving before work starts on the actual marketing.
- Link report
- Search engines count every link pointing to your site as a vote. The report will tell you the number, and more importantly, the quality of links pointing to your site.
- On-page factors report
- On-page factors such as page title and keyword density help the search engines decide whether your website is relevent for a particular key word or phrase. The report analyses tyour on-page factors and compares them to those of your competition.
- Website flow report
- The internal linking, or navigation, in your website plays an important role in how search engines see your site. This report shows how search engines see the structure of your site and the importance of individual pages.
| Price: £500.00 |
search engine audit |
| Price: £250.00 |
search engine audit |
| Price: £150.00 |
search engine audit |
Larger and partial reports can be arranged. In addition to a full report at the start of the internet marketing process, I also recommend periodical partial reports, particularly for links and positions.
